Initial due diligence of companies, businesses or services is important. Analysis is important for short, medium and long term planning. Situation analysis is necessary to plan, market and win for the future. Every company, product or service is a project. It is important to make short, medium and long-term plans for each project. An action plan should be established to fulfill the items in each plan. It will be much easier to achieve success as a result of these harmonious and result-oriented actions.